Keeping up with competitors and industry news is one of the hardest parts of running a startup. Here is how someone like Kavya Rao, a startup founder in Mumbai, handles it without losing half her morning to news tabs.
Kavya's Problem: Too Many Tabs, Not Enough Time
Kavya runs a B2B SaaS startup (software sold to other businesses) out of a co-working space in Andheri. She has a small team, a product to ship, and investors to update. She does not have a dedicated research analyst.
But she still needs to know:
- What her two main competitors launched last week
- What VCs (venture capital funds) are saying about her industry
- Which startups just raised funding in her space
- Any new regulation or policy from MeitY (India's IT ministry) that could affect her
Every morning, she used to open LinkedIn, TechCrunch India, Inc42, Twitter, and a few newsletters. By the time she was done, 45 minutes were gone and she still felt like she had missed something.
The Simple Fix: Three Steps, No Credit Card
A friend suggested she try AIDular. Here is how easy the setup was.
Step 1: Sign up free. No credit card, no app to download. Just a browser on her phone or laptop.
Step 2: Type what to track, in plain English (or Hinglish). AIDular accepts natural language. Kavya typed something like:
"Mujhe track karna hai: my competitor XYZ app ke new features, Series A and Series B funding rounds in Indian B2B SaaS, and any new startup policy from Indian government."
AIDular understood it perfectly and set up her tracking. The report comes back in clean, readable English.
Step 3: Pick a schedule. Kavya chose weekly, every Monday morning at 8 AM IST. She wants a full picture at the start of the week, not a daily ping that interrupts her flow.
That was it. The whole setup took under five minutes.
What Her Monday Report Looks Like
Every Monday, a sourced report lands in her inbox before her first chai. A typical week might include:
- A bullet on a competitor's new pricing page update spotted on their website
- A summary of two funding rounds closed in her sector the previous week
- A note on an Inc42 or YourStory article about investor sentiment in B2B SaaS
- Any relevant government announcement from MeitY or Startup India
Each item has a source link so she can click through if she wants the full story. She does not have to verify whether the information exists. She just reads, decides what matters, and gets on with her day.
Why This Matters for a Founder
Kavya's competitors are not sleeping. If a rival launches a new feature or drops their pricing, she needs to know before her next sales call, not three weeks later. Staying informed is not optional for a founder. But spending an hour a day on manual research is not sustainable either.
A tool that runs on a schedule and emails a clean report is a practical middle ground.
The Cost Is Not a Barrier
The free Lite plan covers basic tracking and is genuinely free. If Kavya wants more topics or more frequent checks, the paid plan is ₹399 per year. That works out to about ₹33 per month, which is less than a single cup of filter coffee at most Mumbai cafes. No lock-in, cancel anytime.
There is no app to install. It works on any phone or browser. For a founder juggling product, sales, and fundraising, that kind of low-friction tool is exactly what makes sense.
Try It Free
If you run a startup, manage a brand, or just need to stay on top of a fast-moving industry, this is worth five minutes of your time. Sign up free at aidular.com and type what you want to track. Your first report will show you whether it is useful. No commitment needed.