A marketing manager can track brand sentiment by setting up a scheduled AI search that scans reviews, social mentions, and news, then delivers a clean summary by email. No manual Googling required.
The Problem: Too Much Noise, Not Enough Signal
Meet Priya. She is a marketing manager at a mid-sized skincare brand. Her job includes keeping an eye on how people feel about her brand online, and what they are saying about her two biggest competitors.
The problem? Brand sentiment lives everywhere. Reddit threads. Trustpilot reviews. Beauty blogs. Twitter (now X). Google reviews. She cannot check all of them every day. And by the time she spots a pattern, it is often already two weeks old.
Her boss wants a monthly campaign report. But Priya needs fresher data than that. She wants to know when something shifts, before it becomes a PR problem or before a competitor gets a bump she did not see coming.
How She Set Up AIDular
Priya went to aidular.com and created a free account. She set up a weekly report using plain English. No technical skills needed.
Her prompt looked roughly like this:
"Every Monday, search for customer reviews, Reddit posts, and news articles mentioning [Her Brand], [Competitor A], and [Competitor B] in the skincare space. Summarise the overall sentiment for each brand, highlight any complaints or praise that comes up more than once, and flag any news stories that could affect public perception."
She picked weekly delivery, straight to her inbox. That was it.
What She Gets Every Monday Morning
By the time Priya opens her laptop on Monday, there is a report waiting for her. It covers:
- Sentiment summary for her brand and both competitors, based on recent mentions
- Recurring themes, like "great packaging but slow shipping" or "love the new SPF formula"
- Any news that broke in the past seven days, such as a competitor getting featured in a major publication or a negative story gaining traction
- Source links, so she can click through and read the original post herself
One Monday, the report flagged that a competitor's moisturiser was getting a wave of one-star reviews about a formula change. Priya brought it up in her team meeting that same morning. They decided to run a small social post that week quietly highlighting that their formula had not changed. It got solid engagement.
She did not find that insight by browsing Reddit for an hour. It came to her.
Why This Works Better Than Manual Checks
Checking brand sentiment manually is slow and inconsistent. You look on good days and skip it on busy ones. You tend to check the same two or three sources out of habit, and miss everything else.
A scheduled report runs whether you remember to or not. It covers more ground than any one person can. And because it arrives on a fixed day, it fits naturally into a weekly planning rhythm.
Priya now shares the report with her content team and her head of social. It takes her about ten minutes to read each week and has replaced a process that used to eat a full afternoon every month.
Try It Yourself
If you manage a brand and want to stop being the last person to know what customers are saying, give AIDular a go. The Lite plan is free, and setup takes a few minutes. Head to aidular.com and write your first tracking prompt in plain English, just like Priya did.