A marketing manager can track competitor moves and industry news automatically — no manual searching, no tab overload — by setting up a scheduled AI research assistant to do the checking and send a clean report by email.
Meet Priya
Priya is a marketing manager at a mid-sized skincare brand. Every Monday morning, she used to spend almost two hours doing the same thing: Googling competitors, scanning their social pages, checking trade publications, and looking for any new product launches or campaign changes she might have missed over the weekend.
By the time she finished, half her morning was gone. And she still felt like she was missing things.
Sound familiar?
The Problem With Checking Manually
The issue isn't that Priya was bad at research. She's very good at it. The issue is that manual checking doesn't scale.
There are only so many sources you can visit before your eyes glaze over. And if you skip a day — because you're in back-to-back meetings, or just tired — you might miss something important. A competitor drops a new product. A trade publication runs a piece that shifts the conversation. A hashtag starts trending in your niche.
Priya needed a way to stay informed without it eating her week.
How She Set It Up
Priya signed up for AIDular (the Lite plan is free) and created a weekly research schedule in plain English. She didn't need to write any code or set up any complicated tools.
Here's roughly what her prompt looked like:
"Every Monday morning, search for: new product launches or campaigns from [Competitor A] and [Competitor B], trending topics in the skincare and beauty industry, any major news about cruelty-free or sustainable beauty brands, and new articles from BeautyMatter or Glossy."
That's it. She typed it like she was asking a colleague.
AIDular runs that search every week and emails her a clean, sourced report before she gets to her desk.
What She Gets Back
The weekly email isn't a wall of links. It's a short, organised summary — with the actual source for each item so she can click through to read more if something catches her eye.
A recent report included:
- A competitor quietly updated their SPF product line with a new "reef-safe" angle
- A trade piece on Gen Z switching away from multi-step routines
- A new campaign from a smaller brand that was getting traction on TikTok
That's three things she would have had to spend an hour finding herself. Instead, they landed in her inbox while she was having coffee.
Why This Actually Changes Her Week
Priya doesn't use the report to react to everything. She uses it to stay context-aware — so when her team is planning a campaign, she already knows what's happening in the market. She's not scrambling to catch up.
She also shares a quick summary from the report in her team's Monday Slack channel. It takes her five minutes, and her team thinks she has some kind of superpower.
She doesn't. She just stopped doing the tedious part manually.
Try It Yourself
If you're in marketing and you're still doing this kind of research by hand, it's worth trying a scheduled research assistant. You describe what you want to track, pick how often, and the report comes to you.
You can set one up for free at aidular.com. It takes about three minutes to get your first schedule running.