A marketing manager can track brand sentiment and competitor reputation automatically by setting a plain-English prompt on a schedule, so a sourced email lands in their inbox instead of them trawling social posts and forums manually.
Meet Priya
Priya manages marketing for a mid-size skincare brand. Her job is to know how customers feel about her products and to catch anything interesting happening with two or three key competitors.
The problem? Staying on top of it used to eat her mornings. She checked Reddit threads, scrolled through review sites, skimmed industry newsletters, and still felt like she was missing things. By the time she spotted a PR problem or a competitor promotion, it was already a few days old.
She needed a smarter way to keep watch.
The Setup
Priya started using AIDular to run scheduled searches for her. She set up two separate trackers.
Tracker 1: Brand health check
She typed this prompt:
"Search for recent customer reviews, Reddit posts, and news articles mentioning [her brand name]. Flag anything negative, any trending complaints, and any positive press from the last week."
She set it to run every Monday morning.
Tracker 2: Competitor activity
"Find recent news, social media mentions, and marketing campaigns for [Competitor A] and [Competitor B] in the skincare space. Highlight any new product launches, promotions, influencer partnerships, or brand controversies."
This one runs every Wednesday.
Both reports land in her inbox, sourced and summarised. She reads them over coffee in about ten minutes.
What She Gets Back
The emails are clean and specific. No noise, no links to pages that take forever to load.
A typical brand health report might include:
- Three Reddit threads where customers asked about a product reformulation
- A spike in one-star reviews on a retail site mentioning a packaging issue
- A mention in a beauty newsletter that drove a small traffic bump
The competitor report might flag:
- A new SPF moisturiser launching from Competitor A next month
- An influencer gifting campaign Competitor B just kicked off
- A news piece about a recall affecting a rival product
Priya forwards the relevant bits to her team in a quick Slack message. No more morning deep-dives.
Why This Angle Matters
Most marketers already track what competitors are doing. Fewer track how people feel about their own brand in real time.
Negative sentiment can build slowly across forums and review sites before it becomes a real problem. Catching it early means you can respond, update your messaging, or flag a product issue to the team before it escalates.
Priya says the biggest win is not speed, it is consistency. Before, she only checked manually when she had time. Now it happens on a schedule whether she remembers or not.
Setting This Up Yourself
You do not need to be technical. AIDular works in plain English. Here is a starting prompt you can copy and adjust:
"Search for customer reviews, Reddit posts, and news articles about [your brand name] from the past week. Summarise the main themes, flag any complaints, and note any positive coverage."
Pick weekly if your brand moves slowly. Pick daily if you are in a fast-moving category like tech, food, or fashion.
The Lite plan is free at aidular.com, so you can try it without committing to anything.
If you manage a brand and you are still doing this manually, give AIDular a go. It takes a few minutes to set up and saves a lot of tab-switching every week.