A marketing manager can track competitor campaigns and industry ad trends automatically by setting up a plain-English research prompt on a schedule, and getting a sourced summary by email before every planning meeting.
Meet Priya, a Marketing Manager at a Mid-Sized Skincare Brand
Priya runs paid and organic campaigns for a skincare company with about 40 products. Every quarter, her team launches something new. And every quarter, she spent the first two weeks doing the same thing: manually scrolling through competitor Instagram accounts, checking ad libraries, reading marketing blogs, and copy-pasting notes into a shared doc.
It was slow. It felt reactive. By the time she had a clear picture of what competitors were doing, the planning window was half gone.
Her actual question was simple: what are rival skincare brands running right now, and what creative angles seem to be gaining traction?
She just had no fast way to get that answer consistently.
The Setup: One Prompt, Weekly Delivery
Priya signed up for AIDular at aidular.com and set up a weekly report. The Lite plan was free, so she started there.
Her prompt, written in plain English:
"Every Monday morning, search for new skincare brand marketing campaigns launched in the past week. Include any notable ad angles, influencer partnerships, product messaging, or creative trends from brands like CeraVe, The Ordinary, Glossier, and similar mid-market skincare companies. Summarise what themes are coming up most often."
That was it. No spreadsheet. No manual searching. She just told AIDular what she wanted to know, picked weekly, and entered her email.
What She Gets in Her Inbox
Every Monday at 8am, before her team standup, Priya gets a clean email report. It covers:
- New campaigns spotted from the brands she named, with links to sources
- Recurring themes in messaging, like "barrier repair" or "clean ingredients" gaining momentum
- Influencer or partnership activity, such as a competitor working with a dermatologist creator for the first time
- Any big creative shifts, like a brand dropping polished studio visuals for lo-fi UGC (user-generated content, basically real-person videos)
She does not have to search for any of it. She reads the email, highlights two or three things worth discussing, and walks into her Monday meeting with actual intelligence instead of gut feelings.
Why This Angle Matters for Campaign Planning
Most marketers track competitors after a campaign launches, not before. That means they are always one step behind.
Spotting a trend three or four weeks early, like noticing that three competitors are suddenly leaning into "skin barrier" language, gives Priya time to decide: do we follow this, or do we deliberately go in a different direction? Both are valid. But having the choice is the whole point.
She also uses the reports to build a simple swipe file (a saved collection of ideas and references). After six weeks, she had a clearer picture of the market than anything her team had put together manually in a year.
Try It for Your Own Niche
You do not have to be in skincare. This works for any product category or industry. The key is writing a specific prompt, naming the competitors or topics you care about, and picking a schedule that fits your planning rhythm.
If you run weekly sprints, go weekly. If you work in a slower-moving industry, monthly might be enough.
You can start free at aidular.com. No credit card needed for the Lite plan. Write your prompt in plain English, the same way you would ask a colleague to look something up for you.