Tracking what your competitors are saying in their ads, and how their messaging shifts over time, is one of the most useful things a marketing manager can do. But it takes hours of manual searching that most people just do not have.
Meet Priya, a Marketing Manager at a Mid-Sized SaaS Company
Priya runs content and paid campaigns for a project management tool. Her company sits in a crowded space. At least five direct competitors are spending heavily on ads, testing new angles, and updating their website copy every few weeks.
Her problem was not that she did not care about what competitors were doing. She cared a lot. The problem was keeping up. By the time she finished a manual sweep of competitors' LinkedIn ads, Google search results, and landing pages, two weeks had passed and the data was already stale.
She would miss a competitor quietly dropping their prices on a landing page. Or launching a new "free forever" offer. Or suddenly pushing a new angle, like targeting remote teams instead of enterprise buyers.
Missing those shifts meant her own campaigns were always playing catch-up.
How She Set Up AIDular
Priya signed up at aidular.com and typed her tracking request in plain English. She did not need to write any code or set up any feeds. She just described what she wanted.
Here is exactly the kind of prompt she used:
"Every month, search for new ad campaigns, landing page changes, and messaging shifts from these five project management tools: [Competitor A], [Competitor B], [Competitor C], [Competitor D], [Competitor E]. I want to know if any of them change their pricing page, launch a free trial offer, or start targeting a new audience. Also flag any major press coverage or product announcements."
She picked monthly delivery. AIDular now runs that search automatically every month and sends her a clean, sourced report by email.
What She Gets in Her Inbox
On the first of each month, Priya gets an email that covers:
- Any new ad angles or slogans spotted across her five competitors
- Changes to pricing pages or trial offers
- New product features that competitors are actively promoting
- Press mentions or partnership announcements
- A short summary of what looks like the biggest shift that month
Each finding comes with a source link, so she can click through and verify anything that matters.
She does not have to trust a summary blindly. She can see where the information came from.
The Result
Priya now spends about 20 minutes reviewing her monthly report instead of three or four hours doing it manually. More importantly, she actually does it every month, which she did not before.
Last quarter, her report flagged that two competitors had both started running ads targeting "remote-first teams" within the same two-week window. That was a signal. Priya moved fast, built a landing page for the same audience, and got her campaign live before the space got too crowded.
That kind of timing matters in competitive markets. You cannot act on information you do not have yet.
You Can Do the Same Thing
If you manage marketing for a brand and want to stay on top of what competitors are doing without spending hours on it, this kind of setup takes about three minutes at aidular.com.
The Lite plan is free. You pick your schedule, write your prompt in plain English, and AIDular handles the searching and reporting from there.