A good competitive research prompt tells AIDular exactly who or what to watch, and what kind of updates actually matter to you. The more specific you are, the more useful each report will be.
Why Vague Prompts Give You Noise
Most people start with something like "news about Nike". That works, but it returns everything: sports sponsorships, quarterly earnings, a random tweet from a store manager. You end up skimming a lot just to find the one thing that matters.
The fix is simple: tell AIDular what you care about and why. Think of it like briefing a smart assistant before they start researching for you.
What a Good Competitive Research Prompt Covers
A strong prompt usually answers three questions:
- Who or what are you watching? (a brand, a product, a person, a sector)
- What type of news matters? (pricing, new features, hiring, partnerships, press coverage)
- What should be ignored? (optional, but cuts noise fast)
You do not need to write an essay. Two or three sentences is plenty.
Step-by-Step: Building Your Prompt
Step 1: Name the subject clearly. Use the full brand or product name. "Notion" is fine. "Notion the note-taking app" is better if the word has other meanings.
Step 2: Say what kind of updates you want. Pick one to three specific things: price changes, product launches, job postings, funding news, reviews, or press mentions.
Step 3: Add any filters that save you time. If you only care about news from certain countries, sources, or time periods, say so. "UK only" or "from tech publications" narrows the results well.
Step 4: Choose your schedule. Weekly is the right default for most competitive research. Daily is good if you are in a fast-moving space like crypto, AI tools, or live sales. Monthly works if you just want a high-level check-in on a slow-moving industry.
Step 5: Set a recipient. This could be just you, or your whole team. AIDular lets you add multiple email addresses to a single report, so everyone stays in the loop without forwarding emails around.
A Copy-Paste Example Prompt
Here is a prompt you can copy, edit, and use in AIDular right now:
Track news about Notion (the productivity app). Focus on: new feature announcements, pricing changes, and major press coverage. Ignore general productivity tips or third-party tutorials. Send me a weekly summary.
That is it. AIDular will search the web on your chosen schedule and email you a clean, sourced report. No login needed each time, no tabs to keep open.
More Prompt Ideas to Steal
- "Watch for new product launches from Gymshark and Lululemon. Highlight anything about sustainability or new markets. Weekly."
- "Track funding rounds and acquisitions in the B2B SaaS space. Focus on deals under $50M. Weekly."
- "Monitor Duolingo's app store reviews and major press mentions. Flag anything about user complaints or new languages added. Monthly."
- "Follow hiring trends at OpenAI and Anthropic. Flag new job posts in the research or policy teams. Weekly."
Each of these gives AIDular a clear target, a clear focus, and a clear frequency.
A Quick Note on Frequency
If you are tracking a direct competitor in a fast space, go weekly. If you are doing broad market research to inform a quarterly strategy, monthly is enough. You can always change the schedule later inside your AIDular dashboard.
Keep Refining Your Prompts
Your first prompt will not be perfect, and that is fine. After your first report lands in your inbox, check what felt useful and what felt like filler. Then update the prompt. Small tweaks, like adding "ignore opinion pieces" or "focus on UK and US only", make a real difference over time.
You can set up your first competitive research prompt for free at aidular.com. The Lite plan costs nothing and gets you started in a few minutes.