Tracking a competitor by hand is tedious. You visit their site, scroll through their blog, check their pricing page, and repeat. AIDular can do all of that on a schedule and email you a clean summary.
Here is exactly how to set it up.
Why Competitor Tracking Is Worth Automating
Missing a competitor's price drop or product launch can hurt you. But checking manually every few days is easy to forget or skip. An automated report means you see changes as soon as they happen, without adding anything to your daily to-do list.
Step 1: Decide What You Actually Want to Know
Before writing a prompt, list the things that actually matter to you. For most people, that is:
- New blog posts or content they publish
- Changes to their pricing page
- New product or feature announcements
- Press coverage or news mentions
- Job postings (hiring signals tell you where a company is growing)
Pick two or three of these. A focused prompt gives you a cleaner report than a vague one.
Step 2: Write Your AIDular Prompt
Be specific. Name the competitor. Say which pages or types of content to watch. Tell AIDular what you want to see in the report.
Here is a copy-paste example prompt you can adapt:
Monitor [Competitor Name] for me. Each week, check their blog at [URL] for new posts, look at their pricing page at [URL] for any changes, and search the web for recent news or press mentions about them. In the report, list any new content with a short summary, note any pricing changes, and include links to any news articles. Keep it concise.
Replace the placeholders with real names and URLs. That is all you need.
Step 3: Choose the Right Schedule
A weekly report is the right choice for most competitor tracking. Here is the logic:
- Daily makes sense only if you are in a fast-moving space, like crypto, breaking news, or live event ticketing.
- Weekly covers almost every normal business. You get a digest every Monday (or whichever day you pick) without noise.
- Monthly is too slow for competitor work. You might miss a launch entirely.
Set it to weekly unless you have a strong reason not to.
Step 4: Check Your First Report
Your first report tells you whether the prompt is working. Look for these things:
- Did AIDular find the right company, or did it pull in info about a different brand with a similar name? If so, add the competitor's full legal name or main website URL to your prompt.
- Is the report too long or full of irrelevant results? Add a line like "Focus only on official announcements and major news, not social media chatter."
- Is it too thin? Add a specific page or content type you want covered.
One small tweak usually fixes it. You can edit your prompt any time inside AIDular.
Step 5: Set Up a Recipient Who Will Act on It
If you are a freelancer or solo founder, you probably want the report in your own inbox. If you work in a team, add the one person who makes decisions based on competitive info. Keeping the recipient list short means the report actually gets read.
A Few Prompts That Work Well in Practice
Beyond the template above, here are some variations people use:
- Pricing tracker: "Check [Competitor]'s pricing page weekly and tell me if any plan names, prices, or features have changed since last week."
- Job posting tracker: "Search for new job listings posted by [Competitor] in the last 7 days. Group them by department and include links."
- Content tracker: "Find any new blog posts, case studies, or guides published by [Competitor] this week. Give me the title, a one-sentence summary, and the URL for each."
Each of these is narrow enough to give a useful result instead of a wall of text.
Try It Free
You can set up your first competitor tracking report at aidular.com in a few minutes. The Lite plan is free, so there is no reason to wait. Write your prompt, pick weekly, and your report will land in your inbox automatically.