Keeping an eye on a competitor used to mean bookmarking their site and checking it every few days. With AIDular, you write one prompt, pick a schedule, and get a report in your inbox instead.
Why Track a Competitor at All?
Knowing what a competitor is doing helps you spot gaps, avoid being caught off guard by a price change, and see which products or messages they are pushing right now. You do not need to be a business owner to find this useful. Freelancers, students doing market research, and job seekers all benefit from knowing who else is active in a space.
What to Actually Track
Before you write your prompt, decide what matters to you. Here are the most common things people track about a competitor:
- News and press releases - new product launches, funding rounds, partnerships
- Pricing - changes to plans, new tiers, promotions
- Job postings - what roles they are hiring for tells you where they are growing
- Social media activity - new campaigns, viral posts, controversies
- Reviews - what customers are saying on sites like G2, Trustpilot, or Reddit
You do not have to track all of these at once. Pick one or two to start.
Step-by-Step: Setting Up Your Competitor Report
Step 1: Go to aidular.com and create a new report. Give it a clear name like "Competitor Watch: [Company Name]".
Step 2: Write your prompt in plain English. Tell AIDular exactly what you want to know. Be specific about the company name, what to look for, and where to look if you have a preference.
Step 3: Pick your schedule. Weekly works well for most competitor tracking. Daily is worth it only if the company is very active or you are in a fast-moving space like crypto or consumer tech. Monthly is fine for slow-moving industries.
Step 4: Add your email (or a teammate's). AIDular sends the report straight to whoever you choose. You can add more than one address.
Step 5: Save and let it run. You will get your first report on the next scheduled date.
A Copy-Paste Example Prompt
Here is a prompt you can copy and adjust for your own use:
Search for recent news, product updates, pricing changes, and customer reviews about [Competitor Name]. Include any new features they have announced, any job postings that hint at where they are expanding, and any notable mentions on Reddit or review sites like G2 or Trustpilot. Summarise the key points and link to your sources.
Replace [Competitor Name] with the actual company. If you want to narrow it down, add a line like "Focus only on their mobile app" or "Ignore news older than 30 days."
Tips for a Better Report
- Name the competitor clearly. "Apple" is vague. "Apple Vision Pro" is better.
- Add context. Tell AIDular why you care. For example: "I sell project management software. I want to know if Notion has changed its pricing or launched a new feature."
- Use weekly, not daily, for most cases. Competitors rarely change overnight, and a weekly summary is much easier to read than seven small updates.
- Check the sources. AIDular links to its sources. If something looks surprising, click through to confirm.
What a Good Report Looks Like
A well-written prompt will give you a short summary at the top, a few bullet points of key updates, and links to the original articles or pages. If your report feels too long or too vague, try making your prompt more specific. Less is more.
Give it a try for free at aidular.com. Set up one competitor report this week and see how much time it saves you by next Monday.